Tag Archives: need

How can you take a commodity and turn it into a vital requirement for your client?

By Gregory Ferrett Welcome to Monday “How can you take a commodity item and turn it into something critical to your clients’ business?” is one of the most common questions I am asked.   To date I have never come … Continue reading

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How can you uncover hidden need all the time?

By Gregory Ferrett Welcome to Monday A recent study showed that 75% to 80% of customers purchased only what they initially set out to buy. What if there was a really simple way to uncover a customers hidden additional need? … Continue reading

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