Mastering Emotional Selling

Selling to the Seven Emotional Buying Styles

Emotional Intelligence is today’s buzz word. After reading this book the reader will be able to pick a person’s emotional style within 90 seconds and use practical tools to engage emotionally and influence conversations. While widely applicable, in this book I provide simple everyday tools to use emotion to close that important sale.

In business every sale is the result of two human beings sitting down and agreeing to move forward with a joint solution. Your client engages you to deliver a business result because they trust you to deliver on your word. In this book I deliver the practical tools to make this real and deliver real commercial relationships which are honest, sincere, of value and meaning to both parties.

Like me I am sure you find this fresh take on Emotional Intelligence of interest.

You will  meet:

The Hustler
The Artist
The Normal
The Engineer
The Politician
The Double Checker
The Mover
The Double Checker
The Mover

Selling Commercial Solar to the Seven Emotional Buying Styles

Make every lead and sales call pay by selling to emotional needs

This book is written specifically for the commercial solar business owner and salesperson. It builds on the universal Emotional Intelligence tools introduced in the book “Selling to the 7 Emotional Buying Styles”.

In my ten or so years experience selling commercial solar, business consulting and providing finance to the solar industry I have found solar businesses tend to be dominated by one emotional style. In the commercial world, this style finds it difficult to understand and deal with the other six styles they commonly meet in the commercial world.After reading this book you will be able to pick your clients’ primary emotional style within 90 seconds, use practical tools to engage emotionally, start and influence conversations and decisions. This book provides simple everyday tools to use emotion to close that important sale.

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