Mastering Emotional Selling

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Selling to the Seven Emotional Buying Styles

Emotional Intelligence is today’s buzz word. After reading this book the reader will be able to pick a person’s emotional style within 90 seconds and use practical tools to engage emotionally and influence conversations. While widely applicable, in this book I provide simple everyday tools to use emotion to close that important sale.

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In business every sale is the result of two human beings sitting down and agreeing to move forward with a joint solution. Your client engages you to deliver a business result because they trust you to deliver on your word. In this book I deliver the practical tools to make this real and deliver real commercial relationships which are honest, sincere, of value and meaning to both parties.

Like me I am sure you find this fresh take on Emotional Intelligence of interest.

You will  meet:

The Hustler
The Artist
The Normal
The Engineer
The Politician
The Double Checker
The Mover
The Double Checker
The Mover

Selling Commercial Solar to the Seven Emotional Buying Styles

Make every lead and sales call pay by selling to emotional needs

This book is written specifically for the commercial solar business owner and salesperson. It builds on the universal Emotional Intelligence tools introduced in the book “Selling to the 7 Emotional Buying Styles”.

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In my ten or so years experience selling commercial solar, business consulting and providing finance to the solar industry I have found solar businesses tend to be dominated by one emotional style. In the commercial world, this style finds it difficult to understand and deal with the other six styles they commonly meet in the commercial world.After reading this book you will be able to pick your clients’ primary emotional style within 90 seconds, use practical tools to engage emotionally, start and influence conversations and decisions. This book provides simple everyday tools to use emotion to close that important sale.

Selling Commercial Solar to the Seven Emotional Buying Styles
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Reviews of the Book

Goodbye DISC, Hello Emotional Style. We now have an application of decision-making for those of us who sell for a living.
D. Seidman One of the Top 12 Sales  Coaches as Ranked by Selling Power Magazine
If I knew the emotional styles before my close rate  would have increased dramatically
E. PizzolatoAustralian Sales & Marketing Institute
Power packed practical guide to understanding and working with emotional styles of  people making a decision
Chris Widner Author of the Art of Influence
Sales people … will increase sales by having a better understanding of emotional buying styles
K. BarrotAuthor, Salesman and Mento
Clear descriptions of the seven types hits home immediately and you’ll find yourself thinking “Oh! That is exactly like so and so…”
 Cath StephensenCEO Stephensen Training
Very practical book that offers some meaty tips and suggestions for anyone who is serious about understanding what really motivates the buyers of their products or services
Paul NiedererCEO Australian Small Scale Offerings
Gregory Ferrett understands the truth of our decision-making: it starts with emotion … There are many salespeople who are blessed with an intuitive ability to read emotions. For those not so fortunate, this book provides a guide based on behavioural clues that help identify what causes a buyer to act or pass on their offering. 
Sharon V Parker  Author of Selling with Soul
This book is easy reading, practical, and goes far beyond sales in its application … This is an everyday relationship guide for anyone and everyone.
 Merna ShortCompany Name
With the changing landscape of sales where the buyer holds more power than ever before, any edge a sales person brings to the negotiating table is important. Knowing how to read people and cater to their emotional buying styles is just that edge. Selling to the 7 Emotional Buying Styles clearly and succinctly highlights the seven styles and how to sell to each one. This book is a must read!
Michael GavinSales Enablement Practice Manager ASTD
This is one book everyone involved in sales must read. You will do well to copy the table of green and red buttons and put it in a place of prominence to remind you every day
Alan ChattertonPricewaterhouse Coopers Partner
n this outstanding book Greg Ferrett has distilled the essence of business relationships. “Every sale, in the end, is a result of two human beings sitting down and agreeing to move forward with a joint solution. Your client engages you to deliver a business result because they trust you to deliver on your word – and this is because of the trust they have in the relationship they have with you. Real commercial relationships are honest, sincere, of value and meaning to both parties.
Jessica SmithCompany Name
Greg Ferrett’s book is the first time I have come across a personality profiling tool so simple and straight forward complete with practical tools anyone can implement straight away. Other books and methodologies, like DISC, may provide great concepts, however, when it comes to use outside the classroom there is just no comparison.
Ian WellsCEO Hot Air Conferencing
I have found most sales people do not like reading long, turgid, academic analyses of how to sell. They would rather have a beer! … This book, however, can help in the learning and development process and so I recommend it. 
Charles B Kovess, LL.B. (Hons), LL.M., CSP, MAICDCompaCEO & Founder, Kovess International, Author of Passionate People Produce and Passionate Performance. Australasia’s Passion Provocateur©y Name

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